Matias Puga

digital marketing expert

abracar GmbH


As a 100% subsidiary of Allianz Group aims on selling cars for the best price with no effort for the customer: car selling re-thought. I’ve been with the project from idea to market proof to the phase of scalability – gaining valuable experiences, but also adding significant value thanks to my own start-up background.

As the Head of Marketing my team and I were able to build a big marketing setup that includes all channels: TV, search marketing (Bing and Google Ads), display, social marketing (Instagram, Facebook), affiliates marketing, newsletters, print.


Head of Marketing.