digital marketing expert
The German ÖDP (Ecologic Democratic Party) spearheaded a referendum for biodiversity. Within a predefined signing period, participants have to physically cast their votes in designated locations. The goal of all marketing and pr activities was to achieve a continuously high level of visibility of the initiative which results in a high turnout.The marketing strategy was to first generate leads through a facebook and instagram campaign and then with an automated e-mail funnel create a loop of reminders.
ÖDP.